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Cross Media Marketing

According to the Direct Marketing Association, 42% of people prefer to respond to direct mail online. Other studies show that personalized URLs (aka PURLS) can boost response rates 2-5 times more than regular direct mail alone.

With a well designed cross media marketing program, you can connect with your target market through numerous media channels and see a significantly increased response rate.




Richtman Printing
5150 Park Avenue • Des Moines, IA 50321
Phone: 515.243-4101 • Fax: 515.244-7130
E-mail: larryh@richtmans.com

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